So, you’ve decided to take your business online this year. Congratulations! Now, one of the first things you need to do is create an ecommerce website where your customers can buy your products from.

You might have seen ads or heard from someone that a premade ecommerce site like what Shopify or WooCommerce offers will be enough for you. Here’s the thing that you need to know. There are indeed some businesses for which these ready-to-use solutions are more than sufficient to meet their needs, but in many cases, a custom-made ecommerce website is a better option.

While web design and development do take longer to make and are pricier, too, they also offer website owners better control and flexibility, among others. Here are some reasons why a custom ecommerce website may be better for you:

It’s Good for When You Have Customizable Products

Say, you have products like clothes. That means your customers should be able to choose the color, size, or design that they want. A pre-made ecommerce system might not be able to allow you to offer these options especially if you need multiple options.

Such complex orders need a more sophisticated platform. A custom ecommerce solution can do that for you because it’s tailored to meet all your needs.

It Makes Shipping for Multiple Vendors Easier

Another good reason to choose a custom-built ecommerce solution is when you’re using several vendors. It’s highly likely that you’re going to use multiple carriers with varying shipping needs if you’re working with multiple vendors.

That means you’ll have to customize your ecommerce site to accommodate all those variations in shipping requirements and at the same time give options to your customers. For instance, there may be carriers that do ship to PO Boxes but others do not. Things like this need to be considered. With a pre-built e-commerce shop you won’t be able to provide such options.

You Want to Build an E-Commerce Website with Unique Features

If you are all about providing your customers with a unique experience on your website you’re definitely going to have your site custom-built for you. For example, if you sell home or office furniture, you might want an ecommerce website with AR capabilities so the customers can see how your pieces would look in their environment.

Your Current Out-of-the-Box E-commerce Site Is No Longer Cutting It

Perhaps you have already tried pre-made ecommerce solutions and found that while they worked for you in the past, they cannot keep up with your business now. As your business expands, your needs grow, too. When you find that your current ecommerce site is no longer convenient to use or that you end up losing business because it can’t cater to the needs of your customers, then it’s time that you seriously consider getting an ecommerce website built specifically for you.


These are just some of the reasons you should consider getting a customized ecommerce website built for you by a professional web development company. Don’t skimp on your e-commerce website because it is going to play a huge role in the success of your business and will leave a lasting impression on all your customers as well. You want to be remembered as a business that not only offers quality products but an excellent customer experience, too.

When you’re ready to take your ecommerce business to the next level, United Software Technologies is here to provide you with expert ecommerce website design services. We’ll ensure that every element and feature of your website is tailored to your specific needs! Contact our team to find out what we can do for you!

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