MyVipMember — Full-stack subscription and membership platform for small businesses.
We designed and built MyVipMember.com from the ground up — a white-label SaaS platform that lets any small business create and sell membership programs to their customers, complete with a full ecommerce backend, business admin dashboard, and customer-facing portal.
Small businesses had no affordable way to run their own membership programs.
Many small businesses — restaurants, gyms, specialty food companies, local retailers — want to offer their loyal customers a membership or VIP subscription program. The benefits are clear: predictable recurring revenue, stronger customer retention, and a direct relationship with your best customers.
But the existing options were either too expensive (enterprise membership platforms priced for large brands), too generic (basic subscription plugins bolted onto WordPress), or required the business to rely entirely on a third-party platform they didn't control.
The goal was to build a purpose-built platform that any small business could use to launch their own branded membership program — with full ecommerce, customer account management, and a business admin dashboard — all under their own brand.
The core challenges to solve
- Businesses needed to create and manage custom membership tiers and pricing
- Customers needed a self-service portal to subscribe, manage, and cancel
- Recurring billing and subscription lifecycle had to be fully automated
- Each business needed their own branded storefront (e.g. themeatguys.myvipmember.com)
- Business owners needed a dashboard to track subscribers, revenue, and activity
- The platform needed to be multi-tenant — supporting many businesses simultaneously
A white-label multi-tenant membership SaaS platform.
We built MyVipMember as a fully multi-tenant SaaS application. Each business gets their own subdomain (e.g. yourbusiness.myvipmember.com), their own membership tiers, their own branding, and their own subscriber data — all running on shared infrastructure managed by the platform.
The platform has two distinct interfaces: a business-facing admin panel for managing memberships, pricing, subscribers, and payouts; and a customer-facing storefront and account portal for discovering, purchasing, and managing subscriptions.
Platform features delivered
- Multi-tenant architecture: each business gets an isolated branded subdomain
- Business admin dashboard: create membership tiers, set pricing, view subscriber list, track revenue
- Customer storefront: browse membership options, subscribe, manage account, and cancel
- Full ecommerce with Stripe: recurring billing, upgrade/downgrade flows, failed payment recovery
- Subscriber self-service: customers manage their own subscriptions without contacting the business
- Automated email notifications: welcome, renewal, payment failure, and cancellation flows
- Platform-level admin: UST-managed controls for onboarding new businesses and monitoring health
Built to scale across many businesses and subscribers.
Node.js / Express
REST API handling multi-tenant routing, subscription logic, Stripe webhooks, and platform administration.
Vue.js
Customer storefront and business admin dashboard as fast, reactive single-page applications.
PostgreSQL
Relational database with tenant isolation for businesses, subscribers, plans, and billing records.
Stripe
Recurring billing, subscription lifecycle management, proration, and webhook-driven status updates.
UST Application Hosting
Deployed on UST-managed infrastructure with SSL, daily backups, uptime monitoring, and subdomain routing.
Subdomain routing
Each business gets an isolated subdomain with their own branding, membership tiers, and subscriber data.
From business onboarding to subscriber checkout.
Business signs up
A business creates an account on MyVipMember and gets their own branded subdomain (e.g. yourbusiness.myvipmember.com).
Sets up membership tiers
The business defines their membership tiers, pricing, and benefits using the admin dashboard. No code required.
Customers subscribe
Customers visit the business's storefront, choose a membership plan, and check out with Stripe. Billing is fully automated.
Both sides self-serve
Businesses track subscribers and revenue. Customers manage their own accounts. Neither needs to contact the other for routine changes.
What made this project technically interesting.
Multi-tenant isolation
Each business's data, subscribers, and branding had to be fully isolated despite running on shared infrastructure. We designed the database schema and API routing with tenant-level separation from day one.
Stripe subscription complexity
Handling upgrades, downgrades, pauses, failed payments, and proration correctly required careful Stripe webhook architecture and idempotent event handling to prevent double-billing or missed status changes.
Subdomain routing at scale
Routing each business's subdomain to the correct tenant data required a flexible middleware layer that resolved tenants from the request host before any business logic ran.
A live SaaS platform serving real businesses.
MyVipMember is live and actively used. Businesses like The Meat Guys use it to run their membership programs, selling recurring subscriptions to their customers through a branded storefront they fully control.
The platform handles the entire subscription lifecycle automatically — billing, renewals, customer notifications, and account management — freeing business owners to focus on their product rather than membership administration.
What was achieved
- Live multi-tenant SaaS platform supporting multiple businesses
- Full ecommerce with automated Stripe recurring billing
- Customer self-service eliminates manual subscription management for business owners
- Each business has their own branded storefront and isolated subscriber data
- Hosted and maintained by UST on managed application infrastructure
Want to build a subscription platform or SaaS product?
Tell us what you're trying to build. We'll scope a fixed-price proposal and tell you what's realistic.